BRANDED CONTENT // CAMPAIGN DEVELOPMENT & EXECUTION
Design Some Good with CreativeMornings + Squarespace
A month-long campaign to raise awareness of and drive sign-ups for Squarespace's newly revamped Cover Pages in November 2015, while also encouraging community-building activities in 130+ CreativeMornings chapters.
Duties included: drafting initial campaign concepts; initiating team brainstorm; supporting development of pitch materials; developing and executing campaign's content calendar; drafting all campaign copy including messaging from CreativeMornings HQ, social media, and materials for volunteers; researching, reporting, and writing all Cover Pages by CreativeMornings HQ; analyzing results post-campaign
Make and Share GIFts this December!
A month-long campaign between CreativeMornings and FreshBooks to encourage gif-making creativity in the global CreativeMornings community and support fun, less formal communication between freelancers and clients. The goal of the campaign was to attach FreshBooks to CreativeMornings' personality and purpose in order to drive awareness for FreshBooks' services.
Duties included: supporting team brainstorm and initial pitch materials; early outreach to gif-makers; developing and executing campaign's content calendar; drafting all external messaging and social media from CreativeMornings HQ; ongoing maintenance of project
Girls Write Now 2014 Holiday Appeal
Annual fundraising campaign to drive individual donations during the 2014 holiday season.
Duties included: drafting appeal letters, external communications and social media; art directing appeal materials; designing and creating social media graphics
CONTENT & SOCIAL MEDIA STRATEGY
CreativeMornings Weekly Highlights
A weekly newsletter launched in January 2016 to supplement general announcements to over 100,000 subscribers around the world.
Email archive (including monthly theme announcements and special projects)
Relaunched the CreativeMornings global Instagram account to tell the stories of individuals in our community, in order to drive growth, engagement, and brand consistency.
Pitched, reported, wrote and/or edited all content on the CreativeMornings blog.
ADDITIONAL WRITING SAMPLES
Please find some here.